A Journey to Increased Sales and Brand Identity Through E-Commerce Website Revamp for mr.Butler.Case study
Home appliance
The older version of the website did not have engaging banners and landing pages which gives the user a better idea about the product & thus create a better conversion for the website.
It did not highlight the main unique selling points (USPs) of the sodamaker and bottles, such as environment protection, less pollution, and reusable bottles.
The older version of the website had a poor user experience, with limited information availability.
The older version of the website had a low conversion rate, which means that it was not generating enough sales or revenue.
The older version of the website lacked best practices for e-commerce, which made it difficult for users to find what they were looking for.
Improved user experience
Aesthetically beautiful banners, landing pages and creatives
Following proven and best practices for an ecommerce website delivering best user experience.
Higher sales and better conversions
More targeted and personalized ads.
Landing pages group individual product pages together based on a similar theme, making it easier for users to find what they are looking for. By having well-structured category pages, e-commerce brands can improve their rankings for specific keywords and make product exploration easier for consumers.
Having a landing page for every product category helps to make the website more informative and persuasive for users by highlighting the main unique selling points (USPs) of the products. This generates higher sales and better conversions as a result.
By directing users to a specific landing page, e-commerce brands can create a more targeted and personalized experience for users. This helps to increase the relevance of the ad and improve the chances of conversion. Landing pages also help to improve the quality score of ads, which can lead to lower costs per click and higher ad rankings.
Providing clear and concise product descriptions, using high-quality images, optimizing the website for mobile devices, providing add to cart and buy now options, using product cards to showcase products in a visually appealing manner, offering multiple payment gateway options, making payments easy and hassle-free, and providing cart options such as save for later or wishlist. By adopting these best practices, Mr. Butler's e-commerce website can improve the user experience, increase sales, and stay ahead of the competition.
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By incorporating banners on every landing page, highlighting the main unique selling points (USPs) of the sodamaker and bottles, increasing information availability, and revamping the user interface, the website has significantly improved the overall user experience.
These improvisations have not only enhanced the visual appeal of the website but also made it more informative engaging and easy to navigate for users.
The case study highlights the importance of understanding user needs and expectations while designing and developing a website. It serves as a valuable resource for future improvements and provides insights into creating a user-centric online platform.
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