Case study
Beverages
Sober&Co is a clean-label beverage brand leading a new wave of conscious refreshment in India. As the first in the country to introduce zero-sugar tonic water, ginger ale, and soda, the brand champions transparency, great taste, and better-for-you ingredients. With a growing range of ready-to-drink beverages crafted without artificial additives, Sober&Co is redefining what modern, mindful drinking looks like; simple, honest, and refreshingly innovative.

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